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VIETNAM
Vietnam Market Entry

Looking to Launch Your Products in Vietnam?

Vietnam is one of Southeast Asia's fastest-growing consumer markets: a population of 100 million, rapidly expanding e-commerce, and rising demand for imported food, cosmetics, and health products.

GOL helps food, cosmetics, supplement, and medical device brands enter Vietnam fully compliant, properly registered, and ready to sell from day one.

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Why Vietnam

Key Statistics at a Glance

100M+
Young, digitally-active population
Top 3
Among ASEAN's fastest-growing e-commerce markets
VNACCS
Modernized national e-customs declaration system
Central
Strategic manufacturing hub bordering China & the CLMV corridor
Expand to Vietnam

Vietnam as Your Next Growth Market

Vietnam is one of Southeast Asia's fastest-growing consumer markets: a young, digitally-active population of 100 million and rapidly expanding demand for imported food, cosmetics, and health products.

With the Ministry of Health (MOH) and Vietnam Food Administration (VFA) as the primary regulators for food, cosmetics, supplements and medical devices, Vietnam's framework rewards brands who register correctly from the start.

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VIETNAM
Regional Neighbors
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Thailand
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Cambodia
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Laos
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Malaysia
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Indonesia
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Singapore
Regulatory Landscape

Who regulates your products in Vietnam?

The right regulatory pathway depends on your product category. Here are the primary bodies GOL works with.

Food & functional foods
Vietnam Food Administration (VFA)

Ordinary food products generally use a self-declaration process; functional foods and health supplements require formal registration with the Ministry of Health.

Covers: Food · Beverages · Functional foods & supplements
Cosmetics & medical devices
Ministry of Health (MOH)

Cosmetics require product notification through MOH's Department of Cosmetics Management. Medical devices are classified by risk level and registered accordingly.

Covers: Cosmetics · Medical devices
What We Do

GOL can assist you with Vietnam Market Entry

MOH & VFA Food Registration
We manage self-declaration for ordinary food and formal registration for functional foods and supplements.
Cosmetics Notification
We guide you through MOH's Department of Cosmetics Management notification process.
Vietnamese Label Compliance Review
Full audit of your label against Vietnam's mandatory Vietnamese-language labeling requirements.
Import Partner & IOR Structuring
We help you structure the right local import arrangement so you can bring products into Vietnam without unnecessary delays.
Fulfillment & Marketplace Setup
We connect you with logistics partners and marketplace onboarding for Shopee, Lazada, TikTok Shop, and more.
Choose Your Approach

What is your strategy for Vietnam market entry?

Three proven models, pick the one that matches your budget, timeline, and level of operational control.

Most popular for new entrants
Direct B2C
Cross-Border E-Commerce
Best for
Brands testing Vietnam with low upfront investment
• Sell directly via Shopee, Lazada, TikTok Shop, or your own store
• Products must meet MOH/VFA compliance and Vietnamese labeling before listing
• You retain full control over pricing, branding, and marketing
• Lower cost to start, with no local entity or distributor margin required
GOL handles
Compliance registration · Import partner setup · Fulfillment setup · Marketplace onboarding · Shipment clearance
B2B2C
Import via Local Distribution Partner
Best for
Brands targeting long-term growth and broader market coverage
• Partner with a Vietnam-based distributor who imports, stores, and sells your products locally
• Faster physical shelf presence: supermarkets, pharmacies, specialty retail
• Licensing and import handled by the distributor or in collaboration with GOL
• Less brand control; dependent on distributor's sales strategy
GOL handles
Import requirements · Product standardisation · Registration support · Shipment clearance
B2B
Wholesale to Local Distributors
Best for
Brands seeking rapid expansion with minimal operational overhead
• Sell in bulk to Vietnam-based distributors who handle all local sales and marketing
• Lowest operational complexity: your job ends at the shipment
• Final-mile delivery and retail relationships fully managed by the local partner
• Less brand control and lower margin, since the distributor takes a significant cut
GOL handles
Import licensing · Label compliance · Shipment clearance
How It Works

How we help you with Vietnam market entry

A clear, end-to-end process from product assessment to first sale.

01
Product Assessment & Regulatory Pathway
We review your products, ingredients, and claims to determine whether self-declaration or formal MOH/VFA registration applies, flagging compliance gaps upfront.
02
Label Review & Documentation Prep
Full label audit against Vietnam's mandatory Vietnamese-language requirements. We work closely with your team for preparation and submission.
03
Regulatory Submission & Registration
We submit declarations or registration applications on your behalf and liaise directly with MOH and VFA throughout the review process.
04
Import & Fulfillment Setup
Import partner arrangement, VNACCS/VCIS customs clearance, and warehouse/3PL onboarding so your products can be received and dispatched the moment approval is granted.
05
Marketplace & Channel Launch
Seller account setup on Shopee, Lazada, TikTok Shop, or your own storefront, with listing compliance checks to ensure your product pages meet Vietnam's e-commerce regulations.
Why Choose GOL

Why brands choose GOL for Vietnam Market Entry

MOH & VFA specialists

We navigate Vietnam's food self-declaration, cosmetics notification, and customs clearance requirements as a single coordinated process.

End-to-end, not piecemeal

From label review to IOR to fulfillment — one partner handles everything. No coordinating between separate vendors.

23+ years of market experience

We've helped hundreds of international brands navigate Southeast Asia's regulatory landscape and expand to Vietnam.

Ready to Launch Your Products in Vietnam?

Let us handle the regulatory complexity so you can focus on building your brand in one of Southeast Asia's fastest-growing markets.

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