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EU
EU Market Entry

Looking to Export or Launch Your Products in the European Union?

GOL helps you bring food, cosmetics, and dietary supplement products into major EU markets including France, Germany, the Netherlands, Italy, and more. Start the right way, fully compliant, properly licensed, and on track from day one.

Get Started Today How It Works
Why the EU

Market Insights & Data in the European Union

The European Union is one of the most regulated yet rewarding markets in the world. With over 447 million consumers, high online shopping rates, and a strong preference for safe, high-quality imported products, the EU presents tremendous opportunities for exporters. Demand for clean-label, natural, and functional products is growing rapidly, especially in food, skincare, and wellness.

447M+
Total population of the EU
10%
Average annual import growth
€900B
EU e-commerce market size
Choose Your Approach

How to Enter the EU Market

Entering the EU requires careful planning. Each product category must comply with strict regulations on ingredients, packaging, labeling, safety documentation, and distribution responsibilities. There are three main approaches, each suited to different budgets and levels of operational control.

Fastest to launch
Direct B2C
Cross-Border E-Commerce
• Sell via Amazon EU, eBay, or your own website, shipping from Vietnam or EU fulfillment centers
• Product notification may be required (e.g. CPNP for cosmetics, EU compliance for supplements)
• Cross-border fulfillment hubs available in Germany, France, or the Netherlands
Best for
Testing the EU market quickly with manageable investment. GOL assists with product compliance checks, Responsible Person (RP) services, EU tax guidance, and fulfillment partner connections.
B2B2C
Import via Local Distributor
• Collaborate with importers or distributors in Germany, France, or the Netherlands to import, warehouse, and retail your products
• Licensing handled by the local importer or supported by GOL
• Local last-mile delivery using established EU networks
Best for
Long-term market presence with scalable local operations. GOL connects you with certified importers, prepares technical documentation, and ensures product readiness.
B2B
Wholesale to Distributors
• Supply in bulk to EU-based wholesalers or distributors
• Licensing fully managed by the buyer or distributor
• Shipping managed by local partners under CIF/DDP terms
Best for
Speed and cost-efficiency, even with less control over branding. GOL connects you with distributors with strong retail networks in food, cosmetics, and supplement categories.
What We Offer

G.O.L Can Assist You With

End-to-end support, from EORI registration through last-mile delivery.

EORI Business Registration
Register your business for an EORI number to trade goods internationally with ease and compliance.
Product Labeling & Documentation Consulting
Ensure your packaging, ingredient lists, and claims meet EU regulations. We help prepare label templates, technical files, and multilingual compliance content.
Responsible Person (RP) and Importer of Record (IOR) Services
We assist with nominating an official RP/IOR in Europe, mandatory for cosmetics and many food and health products, to ensure your product is legally placed on the market.
Logistics Partner Connections
From air freight to temperature-controlled last-mile delivery, we help you choose the right partners across the EU for cost-effective, compliant shipping.
ICS2 Shipment Filings
Submit ICS2 shipment filings to comply with EU import regulations and ensure smooth delivery.
Cross-Border E-Commerce Setup
Whether through Amazon EU or your own store, we help you set up, register for VAT, and connect with fulfillment centers across Europe.
How It Works

How We Help You Expand to the EU

A clear, end-to-end process from strategy to ongoing growth.

01
Assessment & Strategy
We review your product, target markets, and goals to recommend the right entry model: direct e-commerce, local distributor, or wholesale.
02
Compliance Setup
We handle EORI registration, RP/IOR nomination, and product labeling review to meet EU-specific regulatory requirements.
03
Logistics Implementation
We connect you with air freight, fulfillment, and last-mile logistics partners suited to your product and target markets, including ICS2 filing support.
04
Marketplace Launch
We set up your presence on Amazon EU or your own storefront, including VAT registration and fulfillment center connections.
05
Ongoing Optimization
We monitor regulatory changes across EU member states and help you expand into additional markets as your business grows.
Why Choose GOL

Why Brands Choose GOL for EU Market Entry

Specialized EU compliance expertise

We focus specifically on EORI, RP/IOR, and product compliance for food, cosmetics, and supplement brands entering the EU, not general import logistics.

End-to-end solution

From label compliance to Responsible Person services to ICS2 filings, one team handles your entire EU market entry.

23+ years of experience

We've helped hundreds of international brands navigate EU regulations and bring their products to market across Europe.

Ready to Expand to the EU?

Let us handle the complexities so you can focus on growing your brand across Europe, just as we’ve helped hundreds of businesses do before you.

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