This guide provides essential information to help you bring food, cosmetics, and dietary supplement products into markets such as Sing, Malaysia, Thailand, Philippines, Indonesia, Vietnam. With GOL’s support, you can start the right way – fully compliant, properly licensed, and on the right track from day one.
Southeast Asia is one of the fastest-growing e-commerce regions in the world, with the market projected to reach USD 211 billion by 2025 (according to Google’s e-Conomy SEA report). The rise of the middle class and the increasing popularity of online shopping are opening major opportunities for Vietnamese brands to expand across the region.
However, to enter these markets, businesses must comply with each country’s specific requirements regarding export licenses, product certifications, labeling, and legal documentation.
There are three common approaches Vietnamese businesses can take to bring their products into Southeast Asia. Each option suits a different growth strategy and level of resources. Choose the path that aligns with your goals.
Best for: Businesses looking to test the Southeast Asian market with low cost and fast speed.
GOL can assist with license registration, label consulting, platform selection, and international logistics partner connections.
+ Partner with a local company in Singapore, Thailand, Malaysia, etc., for importing, setup marketplace accounts, deliverying.
+ Licensing: Managed by the local partner or in collaboration with GOL.
+ Sales & Marketing: Led by the partner; may require a co-marketing budget.
+ Shipping: Local last-mile delivery; COD supported in some countries.
Best for: Businesses aiming for long-term growth, broader market coverage, and streamlined operations.
GOL supports by connecting you with local market experts, standardizing products, and preparing import requirements like import licenses, importer on record, merchant on record.
+ Sell in bulk to distributors in Southeast Asian countries.
+ Licensing & Importing: Fully handled by the distributor or prepared by GOL.
+ Sales & Marketing: Minimal control; depends on the distributor’s strategy.
+ Shipping: Final-mile delivery managed by the local partner.
Best for: Businesses seeking rapid expansion and cost savings, while accepting less control over branding.
GOL supports cut down market entry time from 3-6 months when proceed with registration under Importer On Record while negotiation. Incentive distributors to work with you faster.
How can you start exporting to Southeast Asia today?
Let us be your trusted partner—just as we’ve helped hundreds of businesses successfully bring their products into the Southeast Asian market.
GOL assists in obtaining all necessary export licenses so your products can be legally imported and sold in Southeast Asian countries such as Singapore, Thailand, Malaysia, and Indonesia.
We help you standardize your labels, ingredients, and product documentation in full compliance with each country’s regulations—minimizing the risk of import rejection.
GOL advises on solutions to sell via Shopee, TikTok, Lazada Southeast Asia, or your own branded website—optimized for cross-border B2C sales.
We help you select suitable international and last-mile logistics providers tailored to your product type, target markets, and budget.
Choose the right approach: Direct B2C e-commerce, distribution through local partners (B2B2C), or wholesale (B2B)—we guide you based on your business goals.
We connect you with last-mile delivery partners offering COD services in various Southeast Asian countries to help increase your conversion rate.
Let us handle the complexities so you can focus
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